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My Story



Brian Elias is an unconventional entrepreneur who currently serves as the CEO of Refloor, Hunter Financial, and Don’t Go. With over 35 years of experience in the home improvement industry, Brian has established a reputation of being dynamic and innovative in a space that is traditionally static. He has always had a "Get It Done" attitude and attributes this trait to his many business achievements. 


Brian isn't your typical success story. He wasn’t born into a wealthy family and didn’t graduate college. His strength, however, was his relentless drive to succeed. Brian built 1-800-HANSONS, a nationally recognized home improvement and remodeling company, from the ground up in 1988 by knocking on doors to find his first customers. After growing it into an $80 million business nearly 30 years later, he sold 1-800-HANSONS to private equity but continues to serve on the board. 


Brian enjoys helping others grow both professionally and personally. He is a highly respected leader across the country, often mentoring entrepreneurs and speaking on a variety of topics from sales to marketing to entrepreneurship. In his personal life, Brian enjoys giving back to the community and spending time with his wife, Michele, and children, Daniel and Rachel.


Accolades & Awards

  •   Legends of the Home Improvement Industry Award

  •   Qualified Remodeler Top 500

  •   Remodeling Big50 Award

  •   2012 Fred Case Entrepreneur of the Year Award

  •   Crain's 40 Under 40


Giving Back to the Community

  •   Rebuilding Together Oakland County

  •   Grace Centers of Hope

  •   Covenant House

  •   Relay for Life

  •   Breast Cancer Awareness

  •   Habitat for Humanity

  •   ORT America

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